Puea Thai Party's Yingluck Shinawatra waves to supporters gathered outside party headquarters late into election day in Bangkok July 3, 2011. [Photo/Agencies]

Exit polls showed Yingluck Shinawatra's Puea Thai (For Thais) party winning a clear majority of parliament's 500 seats, paving the way for the 44-year-old business executive to become Thailand's first woman prime minister.

"I'll do my best and will not disappoint you," she told supporters after receiving a call of congratulations from her billionaire brother, who was ousted in a 2006 coup and lives in Dubai to avoid jail for graft charges that he says were politically motivated.

"He told me that there is still much hard work ahead of us," she told reporters.

With nearly all votes counted, Yingluck's party won a projected 261 seats with Prime Minister Abhisit Vejjajiva's Democrat Party taking 162, according to the Election Commission.

Abhisit conceded defeat. "I would like to congratulate the Puea Thai Party for the right to form a government," he said.

Exit polls by Bangkok's Suan Dusit University showed Puea Thai doing even better, winning 313 seats compared to just 152 for the Democrats, dismal enough to threaten Abhisit's job as party leader.

Yingluck's supporters were jubilant, erupting in roars and cheers as television broadcast the exit polls.

"Number one Yingluck", some shouted. "Prime Minister Yingluck" screamed others, as party members slapped each other on the back.

"Yingluck has helped us and now Puea Thai can solve our problems and they'll solve the country's problems," said Saiksa Chankerd, a 40-year-old government worker.

The size of Puea Thai's victory could usher in much-needed political stability after six years of sporadic unrest that featured the occupation of Bangkok's two airports, a blockade of parliament, an assassination attempt and protests last year that descended into chaotic clashes with the army.

"Chances of blocking Puea Thai in the near term are severely limited," said Roberto Herrera-Lim, Southeast Asian analyst at political risk consultancy Eurasia Group. "The instability everyone has been worried about now looks less likely. The military will have to be pragmatic now."

Red shirt villages

Yingluck was feted like a rock-star by the red shirts who designated entire communities in Thailand's rugged, vote-rich northeast plateau as "red shirt villages" to help mobilise supporters, each festooned with red flags and Thaksin posters.

"This win is very important because it will determine Thailand's destiny," said Kwanchai Praipana, a red-shirt leader in Udon Thani province, where the movement had set up hundreds of red villages in recent weeks.

Thaksin, a former telecommunications tycoon, scored landslide election wins in 2001 and 2005 and remains idolised by the poor as the first politician to address the needs of millions living beyond Bangkok's bright lights.

Yingluck electrified his supporters, ran a disciplined campaign and promised Thaksin-style populist policies, including a big rise in the national minimum wage and free tablet PCs for nearly one million school children.

Abhisit had warned of instability if Yingluck won, blaming the red shirts for unrest last year in which 91 people, mostly civilians, were killed. They cast Thaksin as a crony capitalist, fugitive and terrorist who condones mob rule.

But Abhisit's denial that troops were responsible for a single death or injury last year was mocked even in the Democrat stronghold of Bangkok.

Abhisit's backers want Thaksin to serve a two-year prison term. They dismiss Yingluck as a simple proxy for her brother.

Throughout the six-week campaign, the two sides presented similar populist campaigns of subsidies for the poor, improved healthcare benefits and infrastructure investment including high-speed rail systems across the country -- a style of policymaking known in Thailand as "Thaksinomics".

The clear majority should make it easier for the opposition to execute those promises but could also fan inflation if they pursue a plan to lift the minimum wage to 300 baht ($9.70) per day -- a roughly 40 percent increase.

Opinion polls had predicted Puea Thai would win about 240 seats, short of a majority. In that scenario, smaller parties would have been crucial, possibly helping the Democrats stay in power if they had managed to form a coalition government.

Yingluck said her party was in talks with Chart Thai Pattana, a smaller party with a projected 20 seats, to join hands in parliament and provide some breathing space.