A statement released by Audi on May 22, 2022. (Photo from Audi's Weibo account)
Audi's manufacturer in China apologized Sunday for its ad text that was accused of copyright infringement, and removed the videos from all platforms.
In the advertisement released Saturday by FAW-Volkswagen Sales Co., a subsidiary of Volkswagen Group, its brand ambassador Andy Lau Tak-wah vividly made an introduction to Xiaoman, or Lesser Fullness, one of 24 solar terms, which drew widespread praise on the internet.
However, on Saturday an influencer on the Chinese video platform Douyin named "Beida Mange," who has over four million followers, criticized the brand, claiming that the video content was copied from his work.
At around 10 a.m. on Sunday, FAW-Volkswagen issued a statement in which Audi apologized for the trouble caused to Lau and relevant parties.
In the statement, Audi said the video was produced by advertising agent M&C Saatchi Plc, and ordered the company to deal with potential copyright infringement as soon as possible.
On Sunday noon, M&C Saatchi also issued a statement to offer a "sincere apology", saying its team serving Audi "had a weak copyright awareness." It said it would try its best to compensate the original author.
The video has been liked and reposted more than 100,000 times on WeChat’s video channel and played more than 4.55 million times on Audi’s official Weibo account. Andy Lau Tak-wah has also deleted the video from his Douyin account.
- Audi apologizes for copyright infringement
- French cosmetics company apologizes for price mix-up
- Macao, Guangxi publishers team up over copyright
- Intl book copyright trade focus of dialogue in Guangxi
- China strengthens copyright protections for online literature
- China mulls amending law to strengthen copyright protection
Popular Videos
Hot comments
- First apes at U.S. zoo receive COVID-19 vaccine made for animals, zoo official says
- China Life: Chinese women shine with She Power
- Foreign firms approved to offer VPN services in capital
- Homemade curling videos trending in China
- 86-year-old grandma in Hebei spends most her life on traditional cheongsam
- Winners of 2022 Inaugural WLA Prize announced
- Lantern Festival: A romantic celebration in China
- Two Chinese COVID-19 vaccine firms to supply vaccines to COVAX
- Media center for 20th CPC national congress to open on Oct. 12
- Six suspects arrested in HK for role in SE Asia job scam
Top Reviews
- Young artists recreate beauty of traditional Hanfu costume
- China releases photos of tallest tree
- English version of ‘Understanding Xi Jinping’s Educational Philosophy’ published
- China crowned in men’s team for 10th straight time at table tennis worlds
- China publishes Atlas of Wildlife in SW China
- Guangxi’s 10 Years: A Visit to China’s Qinzhou Port
- Congress delegate helped lift village out of poverty
- Expo highlights joint efforts in NEV development
- Racism stain of shame on ‘world democratic paradise’
- U.S. may face new COVID wave this upcoming winter: report