Luocheng Mulam autonomous county in Hechi received 2.33 million visitors in 2023, a 59.57 percent increase compared to the previous year, local media outlets reported on Jan 5.

Total tourism spending last year reached 2.57 billion yuan ($ 367 million), a 47.98 percent increase compared to the previous year.

The county is known for its abundant tourism resources and widespread attractions. Its tourism industry has achieved remarkable growth in recent years by connecting various tourist attractions and providing diverse experiences.

In 2023, the county instituted a leading group dedicated to advancing integrated tourism development. This group serves as a guiding force, offering support and direction to facilitate the creation of distinctive tourist destinations in every town.

Furthermore, local Party members and personnel hailing from diverse scenic locales alternate in the role of tour guides. They adeptly provide comprehensive details about tourist attractions while seamlessly weaving in narratives that highlight local culture and stories of integrity. This collective effort serves to elevate the overall quality of the visitor experience.