People walk past an installation of 2024 China Brand Day events in Shanghai, east China, May 10, 2024. The launching ceremony of 2024 China Brand Day was held here on Friday. An exposition on brand development as part of the ongoing 2024 China Brand Day events is ongoing. (Xinhua/Fang Zhe)

China Brand Day 2024 events kicked off in Shanghai on Friday as the country continues its efforts to promote brand building.

The events, themed "better quality, bright future for Chinese brands," comprise of an opening ceremony, a forum on China's brand development, a China brands exposition and other brand-building activities.

The exposition is being held both online and offline. The offline segment covers an area of nearly 70,000 square meters.

"Brands not only carry people's yearning for a better life, but also reflect the comprehensive level of a country's economic development," said Wu Hao, a senior official with the National Development and Reform Commission.

"Strengthening brand building is of great significance for promoting high-quality development and promoting Chinese-style modernization," Wu added.

The events are being jointly held by the National Development and Reform Commission, the State-owned Assets Supervision and Administration Commission of the State Council, the State Administration for Market Regulation and the China National Intellectual Property Administration.

Established in 2017, China Brand Day is celebrated on May 10 every year, and aims to increase society's awareness of brand development and create a sound atmosphere for brand building.