Recently held in Shanghai, the 2024 Chinese Tea Brand-Building Forum released the series of survey results of “TOP 50 Chinese Tea Brands (Regional Public Brands, Enterprise Brands) for 2024”, in which Hengzhou Jasmine Tea was selected as one of the top 50 Chinese tea brands, with a brand value of 4.537 billion yuan.
In recent years, Hengzhou City, in line with quality improvement, brand building, and the improvement of industrial chain, has made every effort to strengthen the chain, supplement the chain, and extend the chain, thus helping increase the brand value of the jasmine industry and embarking on a win-win development path of ecology and economy. Hengzhou City has successively introduced leading enterprises including Beijing Zhang Yiyuan Tea Co., Ltd., cultivated local flower tea brand enterprises including Shunlai Tea Co., Ltd., and built the largest jasmine and flower tea raw material market in China, Southwest Tea City, which boasts an annual trading volume of 30,000 tons of jasmine with an output value of 960 million yuan. Besides, an annual trading volume of about 100,000 tons of raw tea would produce an output value of about 4 billion yuan.
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