From Nov 5 to 7, the 2024 World Travel Market in London showcased Guangxi's unique cultural and tourism resources to international audiences. Under the theme "'Nihao! China' – Discovering Guangxi," representatives from Guangxi sought to promote the region's rich cultural offerings.

On the main stage of China's pavilion, Guangxi's natural landscapes, historical heritage, ethnic diversity, coastal allure, and wellness resources were highlighted.

Featured tourism routes such as "Zhuang Homeland Border Tour", "Longevity and Wellness Retreat", "Lingnan Culture Tour", and "Coastal Holiday Getaway" attracted interest from travel operators and visitors alike.

The booth also engaged audiences with a quiz competition, offering over 200 traditional embroidered balls as prizes. This presence aligns with Guangxi's broader initiative to expand inbound tourism, fostering international partnerships to drive high-quality tourism development and deepen cultural exchanges.