Recently, it was learned that when the Dragon Boat Festival holiday coincided with the "Cultural and Natural Heritage Day", the consumption of "intangible cultural heritage plus" and "new Chinese fad" became the theme of this holiday. Merchants highlighted the characteristics of folk culture, combining zongzi, ancient style and intangible cultural heritage to create a new experience of consumption and release the new vitality of the holiday economy.

According to Meituan's data, during the Dragon Boat Festival holiday, Nanning, Guilin and Liuzhou became the top three prefecture-level cities in Guangxi in terms of consumption scale, accounting for about 65.5% of the region's consumption. Among them, the square outside the Dream Island Department Store (Crystal City Store) in Nanning City carried out the activity of "Chinese Style Garden Party in Dragon Boat Festival", so that citizens and tourists could feel the beauty of traditional culture after shopping. Many citizens wearing Hanfu clothing participated in cultural activities, and games such as making zongzi and "exorcising five poisons" attracted children to come to play and experience and feel the strong festive atmosphere.