On December 12, the 2024 “Family of the Maritime Silk Road” ASEAN online celebrity conference and TikTok Short Video Pageant Award Ceremony was held in the Mission Hill Resort Haikou. A number of diplomats from ASEAN countries in China, media representatives, Chinese online celebrity ambassadors and ASEAN online celebrity representatives attended the event. Centered on promoting people-to-people exchanges between China and ASEAN, the event fostered in-depth discussions on a variety of topics. These included the digital economy, online celebrity economy, cross-border e-commerce, and the unique attributes of the short video traffic era. (Bo)