Global hospitality giant Hilton is expanding its presence in China at a fast clip, leveraging its niche brands to cater to the country's growing and diverse travel demands.

Hilton Garden Inn, the upscale focused service brand of Hilton, marked a milestone development in the Greater China region with the opening of its 100th hotel in the region on Thursday.

The new hotel is located in Beihai, a coastal city and tourism hub in south China's Guangxi Zhuang Autonomous Region. China's first Hilton Garden Inn, located in the southern Chinese tech hub of Shenzhen, opened in 2014.

"The opening of Hilton Garden Inn Beihai Jiafu signifies not only a testament to the rapid growth of our brand, but also the strong demonstration of our long-term commitment to the Chinese market," said Qian Jin, president of Hilton Greater China and Mongolia.

In recent years, the U.S.-based group has seen over 100 hotels open each year in China, its largest overseas market, maintaining this development pace even during the pandemic, according to Qian.

"Our pace is driven by the demand from investors and is also a result of China's own construction speed," he noted.

Since the opening of their first Chinese mainland hotel in Shanghai in 1988, Hilton had opened hotels in almost 250 destinations across China by the end of September, offering a rich mix of hospitality choices to meet the evolving needs of travelers.